Success: One Task at a Time
Multitasking is a modern phenomenon—and checking off items from your to-do lists (simultaneously, no less) are like gold medals worn proudly for recognition. But is it really possible to complete multiple complex tasks at the same time and do them all well?
Leadership development expert and author Devora Zack says no. She proposes dedicating time to a singular endeavor—from writing a report to meeting with a client—fully focused in the moment and free of distraction. In her new book Singletasking, Zack explains that multitasking is really just task-switching. And while seemingly more efficient, moving from task to task can zap creativity and efficacy. Concentrating efforts, on the other hand, encourages productivity and quality.
To get started:
Social Media: Take the Long Road
It’s no secret that many small businesses aren’t taking full advantage of all social media marketing opportunities. With so many options, most still focus on Facebook. And of the companies working hard at it, the majority aren’t seeing returns. The reality is, however, return on investment (ROI) isn’t always immediate. And that’s okay; there are less quantifiable (but no less advantageous) benefits—such as brand awareness—that take longer to show value.
Having a diverse presence matters, so mix up your social media game to help solidify your company as a viable organization. Partners, current customers and prospects are all part of the social media equation, and they’re paying attention. And when it comes to ROI, broaden your definition. It’s not always about dollars and cents. Introductions to new audiences, unexpected partnerships and media opportunities also add value.
The first step? Find out where your customers spend time—this means branching out beyond Facebook. Dedicate resources, build profiles, add content on a consistent basis and take advantage of each platform’s small business tools. And don’t get discouraged. Many people lurk in the background, so lackluster engagement shouldn’t be a showstopper. But keep in mind that social media isn’t simply about publishing, it’s also about listening, responding and having meaningful conversations.
For more information about social media ROI, take a look at a recent webinar in the Manta Small Business Expert Series. (Manta.com)
Your Marketing’s Missing Link
Some people only see LinkedIn as the place to go to find a new gig or to increase professional networks. And, yes, this is still the bulk of activity, but for small businesses, there’s more—it can help your business grow. According to BIA/Kelsey, the reach small businesses receive through LinkedIn surpasses other social sites by more than thirty percent.
Some starting points:
Cut Costs with Co-op Advertising
What if you could share (or completely eliminate) advertising costs without having to jump through hoops or sign up for things you don’t want or need? You can. Consider co-operative advertising. Never heard of it? You’re not alone. According to an IAB/PwC study, most small retailers are unaware of this option.
Co-op advertising is offered by national brands that want to join forces with retailers to have their products advertised in local markets. In fact, most manufacturers earmark big dollars toward these campaigns—yet much of what’s set aside annually goes unused.
Things to know:
If I can help a business owner create the brand they're looking for, my job is done.