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Thank you for not believing in me

10/19/2014

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I love sharing videos of things I've learned from some great mentor.  I came across Marie Forleo when searching for motivational videos and I like her style.  Her latest video is one that came at the right time and I think anyone can relate to. Take a look and enjoy.
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Like Smokey said, "You better shop around".

10/12/2014

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I don't know if it's a belief that when you start your business you need to spend a ridiculous sum of money on your branding.  At one of my many visits to a networking event, I met a gentleman who was quite excited to be there that day and even more excited that he had his business cards to hand out.  It was a very nice design, but I have to say, I raised an eyebrow to what he said next. "They costed me $200." Keep in mind that these were full color UV coated business cards - a standard in full color offset printing.

You raised an eyebrow too, huh?

Regardless of what others have said, you do not have to pay thousands upon thousands of dollars when you develop your logo and all that comes with it. When working on this process, the best thing you can do is shop around for the best prices and meet with your possible designer in person. Price is an important element, but if you can't work with your designer, your voice will not come through in your branding.  Those two things will start the beginning of a beautiful friendship.

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Anything will do

10/4/2014

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I can't count how many times I've heard the phrase, "Anything will do" when it comes to creating a brand for a client. It's a surprising response when you are developing the image that will define your business to your customers. Your logo will be the start of a consistence that needs to be followed when your brand is developed. You need to put as much effort into the creation of your image as you did with the development of your business model (i.e. your business plan).

Here are some ideas to think about when you create your brand:
  • SIMPLE IS BEST: It doesn't take a lot to create the right image for your business. You don't need to have drop shadows, filters, or other effects done to it to make it stand out. The Nike "Swoosh" was created in 1971 by Carolyn Davidson, while she was a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). He paid her $35 for her work, later showing his gratitude with a golden Swoosh ring with an embedded diamond, and an envelope filled with an undisclosed amount of Nike stock when that company logo became famous around the world.
  • COLOR SPEAKS VOLUMES - JUST NOT ALL OF THEM AT ONCE: Full color has become a staple in design.  Images stand out more when they are in full color.  When it comes to your logo, think about not using the whole Crayola® box.  Pick 2-3 colors that really speak to your company vision.
  • THE PERFECT FONT: One of the first things my teacher taught me back in design school - "Never use caps on a script font" - some of the wisest advice I've ever received. The use of font in your logo is just as important color.  It needs to work with the concept of your business.  If you are a elegant wedding cake maker, a masculine font like Impact might not be the best way to go. Put some thought into this as well.

These are just a few things to remember.  Most importantly, know your limits. If you're not sure what to do, let a graphic design professional create your image, allowing you to focus on your business.
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    If I can help a business owner create the brand they're looking for, my job is done.

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