With so many marketing gadgets out there--from apps to the often-misunderstood QR code--don't forget about the trusty flyer. Remember telephone poles emblazoned with colorful paper, pitching everything imaginable? They worked then, and they can still work now. When you walk by something that catches your eye, you can't help but take a second glance! Design flyers that grab customers' attention, and pin them up locally. Your next sale could just be a few thumbtacks away!
250 8.5x11 Full Color Flyers One Sided: $120
Flyer Design: $50
“People forget how fast you did a job – but they remember how well you did it” - Howard Newton
I am hearing many stories this week as I am picking up new clients (yay!) and I am surprised at the stories. Creating for a client is exactly that - it's for your client. When you are hired to develop something for someone else, it is about providing them with the best experience during the process. Nowadays people are nickeled and dimed left and right. The same should NOT be said when they hire a designer to develop a brand for their company. Know what you want to charge and stick with it. You know what your time and talent is worth. Present it upfront and don't create a "hidden fees" philosophy in your business. Let them remember you for the quality of your work.
In every type of business there are things that need to remain secret. Keep your guard up with an employee confidentiality agreement. This document is like an official pinky promise that states employees must stay silent to anyone outside the company--even if they're faced with a dare, or worse yet, the dreaded double-dog dare from an office outsider to spill the beans. Whether it's a project, protocol, or customer information, you'll be more at ease having your employees sign on the dotted line.
JUST A TIP: Read the fine print when it comes to logo design. Some businesses who create your logo will include major tie-ins that allow them to hold your artwork hostage, so you have no choice but to stay with them, even it you don't want to. When working with a designer, make sure you understand what rights are included with the creation of your logo. You never know where the future might lead, but you know you want to take your graphics with you, wherever you may go!
When deciding what you need for your business, also figure out your budget for the project. Many people will spend $300 on business cards when they could have spent $90 on the same product. Sit down and figure out exactly what you are looking for and then look for the best price and service. When you do that, you'll end up with the best experience and result for your project.
If I can help a business owner create the brand they're looking for, my job is done.