Set Your Marketing to Auto

Having things automated is generally considered a perk. Who doesn’t like warm coffee waiting in your mug, at a time you select, with the flavor of your choosing—all preset and ready to go? But, is auto-marketing the right approach for your business? Let’s look.


What can marketing automation solve?

• Saves valuable time automating manual tasks.
• Schedules and posts to all of your social channels.
• Keeps things consistent, which is important in marketing your brand.
• Maintains multiple inboxes and filters through the clutter.
• Personalizes marketing efforts for every customer.
• Streamlines processes.

With new tools popping up at the same frequency as Seattle-based coffee shops, there’s no shortage of resources, but keep in mind that automation alone will not create a successful marketing campaign. Human relationships cannot be replicated, no matter how great the application or program. Creating true connections with customers, writing relevant content and engaging face-to-face needs to be part of your mix. But a little automation to help manage customers and business components—combined with your personal touch—now that’s something to drink to! (Manta.com)