What if you could share (or completely eliminate) advertising costs without having to jump through hoops or sign up for things you don’t want or need? You can. Consider co-operative advertising. Never heard of it? You’re not alone. According to an IAB/PwC study, most small retailers are unaware of this option.
Co-op advertising is offered by national brands that want to join forces with retailers to have their products advertised in local markets. In fact, most manufacturers earmark big dollars toward these campaigns—yet much of what’s set aside annually goes unused.
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