We are heading into the land of spring cleaning.  The time of year where we clean out the old to bring in the new.  Where we clear out the past and start anew.  Many would not think to do the same in their business marketing.

This is the moment to sit down and look at what's been working and what hasn't.  Albert Einstein said, "Insanity is doing the same thing over and over again and expecting different results".  Does this come to mind when it comes to your marketing?  Maybe instead of doing email, you can get personal with a postcard mail out with a strong message.  Does your business card say, "I'm not giving you my all" because items are scratched out or outdated? It's time for a redesign.  Is handling your business marketing becoming a chore? It's time for you to hand over those duties to a graphic design professional.

These moments of purging not only help to refresh your business psyche, but shows your customers that if you take the initiative to take care of yourself, you'll take care of them.