Blockbuster Marketing

Creating videos is one of those skills that can be super-complex, cost a lot of money and can be a hassle for the average small business owner. If hiring a professional isn’t in your budget and your knowledge of high-tech editing software is comparable with a pig’s ability to fly, then consider using something a little more user- and budget-friendly to capture your products and services.


Why use video? If you haven’t heard, it’s all the rage. Photos are impactful, but studies show that there’s a penchant for video—in fact, four times as many people prefer to watch videos rather than read about products.

How? There are numerous apps to help the least savvy of us create a worthwhile video. And, as they say, practice makes perfect. Like anything, the more you do something, the better you’ll get. No one started out as Spielberg. (Not even Steven.)

Now, none of this is to say you’ll rake in awards or make the next blockbuster, but you will be able to create quality shorts to engage customers. Video is what draws people in—and it’s what could help your marketing make it big. (Manta.com)