Would you rather order chicken soup or all-natural chicken soup with a delicately seasoned broth, homemade egg noodles and organic vegetables? Whether you're creating content for a restaurant menu or for an online store, it can mean the difference between making a sale and losing a potential long-term customer. Write copy that inspires, using descriptive words that capture the essence of a dish or the beauty of a floral arrangement.
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So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and follow in the same footsteps as the guy next to you. Stretch the boundaries, trust your gut, bend the norm, and set yourself apart from the rest.
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People often cringe when they hear you're in marketing. Why? Well, if we're honest (and we are) many companies airbrush their way to making millions of dollars, using smoke and mirrors to sell something they can't back up. Good marketing starts with creating relationships, being as transparent as possible, and telling the truth, the whole truth, and nothing but the truth. (Manta.com)
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It doesn't pay to be a recluse if you're in business. Get out there and mingle! Often times in business it's all about who you know, so start shaking hands with the best of them. Participate in your local Chamber of Commerce or, if you're in Albuquerque, take part in First Tuesdays and start creating a vast network of other business owners in your community.

Ben Franklin certainly made a good point when he said, "investing in knowledge pays the best interest." So as you're relaxing by the pool this summer, consider putting down the People magazine and putting your nose into a good business book. Being a business bookworm can be beneficial to your company and leave you with a few ideas for your next big project. Books like "The Business Book (Big Ideas Simply Explained)" by DK Publishing will get you thinking about some great business concepts that even the spectacled Founding Father would be impressed with. (Manta.com)

No matter if you're a one-of-a-kind business, or you own a big name franchise, it all comes down to local marketing. Despite being able to locate anything, anywhere via the Internet, customers think local is the cat's meow. Focus your social media on hitting the local mark, and create a strong brand image in your own backyard. (Manta.com)

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