Looks like small business owners are a fine and happy bunch according to a recent Manta.com poll. And this group also isn't willing to give up too much in the way of vices in the new year. Not only are small business owners feeling good, but 2014 was a really successful year for over two-thirds of those surveyed. So, a word to the wise—if you're working insane hours, forgetting to take lunch and haven't seen your friends in months—balance. Maintain a good balance for better productivity and commitment to your dream.
Do you remember why you started your business? Most entrepreneurs are driven by the initial inspiration, but often lack focus about long-term business goals once taking the plunge. What business track are you on? Are you looking to stay small and just sustain yourself? Do you want to change the world? Are you hoping to grow into the next Wall Street mogul? Whatever track you fall into, gaining a keen understanding of where you're headed and what it entails will ultimately help you navigate your personal path to success.
It's a new year and a good time to welcome a little change around the office. Most business owners probably find it hard to breathe some days, let alone actually stop to listen to an employee's ideas, or even take the time to think about their business because they are too busy doing business. So, before the start of a new year turns into mid-summer, take time to explore ideas with employees, partners and yourself. It will not only help earn trust and respect, but you might even come away with a grand idea to improve your current situation.
Marketing copy needs to be several things—targeted, focused and compelling. First, know who you're talking to—do a little research to identify your target audience—don't attempt to market to the masses. Discuss one main point. There's no need to write a never-ending list of everything you offer in one email or flyer. And lastly, use words and phrases that will draw customers in, making sure to have a few sets of eyes look it over for errors. (Manta)
If I can help a business owner create the brand they're looking for, my job is done.