Make Them Thankful
Customer service is really pretty simple, right? Treat people the way you want to be treated. It's the golden rule in life and business. If you go over and beyond to assist a customer with an issue, or give them a little something extra when they aren't expecting it, you're more likely to make an impression that keeps them coming back for more.
If I can help a business owner create the brand they're looking for, my job is done.