Play Up Your Locale
No matter if you're a one-of-a-kind business, or you own a big name franchise, it all comes down to local marketing. Despite being able to locate anything, anywhere via the Internet, customers think local is the cat's meow. Focus your social media on hitting the local mark, and create a strong brand image in your own backyard. (Manta.com)
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If I can help a business owner create the brand they're looking for, my job is done.