Embrace Your Data

If you have a website, you've got data. Why is this important? You now have an effective source of information to tell you when, where and why people visit—and leave—your website. And don't fret if you're not some hotshot analyst (or even a fan of numbers),there are multiple online tools to help you gather and break it down. Once you've got the info, digging in will shed light on what works and what doesn't, and deliver opportunities to tweak where it matters most.