Climb the Social Ladder

Social media experts often kick around the numbers 80/20 when they talk about the perfect ratio of social media content. It's all about cause and effect, and relates to an economic theory that says 20 percent of the input creates 80 percent of the result. So what does this cause and effect mean for your social campaign? 

The 80/20 rule is two-fold—it begins with talking about your business 20 percent of the time—with meaningful communication that specifically promotes your business, products or services. But beware, going overboard with self-promotion can sink your social media credibility. Stay afloat and engage followers by talking about things otherthan business 80 percent of the time.

Tips for the 80 percent:

• Make posts educational and informative.
• Appeal to emotions, stay genuine.
• Share interesting articles that fit your brand and appeal to your audience.
• Position yourself as a thought leader.
• Share images, facts, and info about your local area.
• Interview customers, employees, or even the shop dog.
• Ask open-ended questions to encourage conversation.

Track your most engaged followers (think of them as your 20 percent) and take good care of them. Offer things like sneak peeks, special offers and exclusive flash sales, and in turn, they'll create a flurry of activity around your business and share your brand (to the remaining 80 percent) in a positive light. (Manta.com)

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