BRAND AND ENTERTAINMENT MANAGEMENT :: GRAPHIC DESIGN :: PRODUCTION :: PROMOTIONS :: THE BLISS EFFECT
  • HOME
  • CLIENTS
  • CONTACT

Climb the Social Ladder

6/19/2015

Comments

 
Picture
Social media experts often kick around the numbers 80/20 when they talk about the perfect ratio of social media content. It's all about cause and effect, and relates to an economic theory that says 20 percent of the input creates 80 percent of the result. So what does this cause and effect mean for your social campaign? 

The 80/20 rule is two-fold—it begins with talking about your business 20 percent of the time—with meaningful communication that specifically promotes your business, products or services. But beware, going overboard with self-promotion can sink your social media credibility. Stay afloat and engage followers by talking about things otherthan business 80 percent of the time.

Tips for the 80 percent:

  • Make posts educational and informative.
  • Appeal to emotions, stay genuine.
  • Share interesting articles that fit your brand and appeal to your audience.
  • Position yourself as a thought leader.
  • Share images, facts, and info about your local area.
  • Interview customers, employees, or even the shop dog.
  • Ask open-ended questions to encourage conversation.
Track your most engaged followers (think of them as your 20 percent) and take good care of them. Offer things like sneak peeks, special offers and exclusive flash sales, and in turn, they'll create a flurry of activity around your business and share your brand (to the remaining 80 percent) in a positive light. (Manta.com)


Comments

    About Us

    If I can help a business owner create the brand they're looking for, my job is done.

    Archives

    April 2020
    December 2019
    October 2019
    January 2019
    November 2018
    July 2018
    March 2018
    January 2018
    December 2017
    November 2017
    July 2017
    March 2016
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    August 2013
    May 2013
    April 2013
    March 2013
    January 2013
    December 2012

    Categories

    All
    Branding
    Graphic Design
    Logo Design
    Marketing
    Social Media
    Websites

    RSS Feed

THE BLISS EFFECT
ALBUQUERQUE, NM 87110
505.450.4706

GRAPHICBLISS, LLC | COPYRIGHT © 2022
  • HOME
  • CLIENTS
  • CONTACT